Joyrich: Behind the Brand
This month, Leveled Magazine took the time to sit down with various clothing brands to discuss their companies beginings and mission through design for an interview series titled, “Behind the Brand.” In this episode, we speak with Joyrich Designer and Creative Director David Melgar.
Established in 2007, the Joyrich brand came to life through the hands of founder Tom Hirota in the heart of Los Angeles. With brand direction by Taka Okude and design by David Melgar, the Joyrich brand is developed from an international perspective. The team’s mix of influences culminates with a “retro-future” flair inspired by iconic items of past generations to create the brand’s unique and characteristic Joyrich colorful pop textiles. Drawing on a variety of design sources, Joyrich blends the essence of several styles to create balanced pieces that are always fun to wear and that suggest an aura of both casualness and richness. Layered upon this are pop art graphics that have become the trademark of Joyrich pieces.