Price Tag: Fashion in Rap

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Price Tag: Fashion in Rap

“I’m sewin’ tigers on my shirts, and alligators. You wanna see the inside, huh. I’ll see ya later.”

That was the Notorious B.I.G.’s not so subtle plea for finer threads on his classic “Sky Is the Limit.” HIP-HOP has had a longstanding obsession with fashion. In the early days, it reflected a certain level of class within the streets: Polo, Timberland, Izod, Le Tigre, etc. Then it moved into the flashiest muthafuckers possible, with lines like Versace, Dolce and Gabbana, and Prada, dominating primarily the female-rap lane.

Nowadays though, it’s a clear indication of the tax bracket you currently reside in. Those lines run the gamut of fashion, totally reflecting HIP-HOP’s current schizophrenic caste system—where one rapper pops a White Collar and the other is Blue. To celebrate everyone’s pockets, here’s a cost breakdown of fashion using only rap lyrics. These are just estimates, since prices can go much higher and much lower (if you shop at the outlet mall). The shift in prices, though, is obvious. My how times have changed.



“Clean, dry was my body and hair / I threw on my brand new Gucci underwear”
  – La Di Da Di” – Slick Rick & Doug E. Fresh

Gucci underwear: $89



“However, livin’ better now, Coogi sweater now / Drop top BM’s, I’m the man girlfriend”
  – “Big Poppa” – Notorious B.I.G.

Coogi sweater: $129





“I put hoes in NY onto DKNY / Miami, D.C. prefer Versace / All Philly hoes, dough and Moschino / Every cutie wit a booty bought a Coogi”
  – “Hypnotize” – Notorious B.I.G.

DKNY jeans: $49 | Versace jeans: $250 | Moschino jeans: $268 | Coogi jeans: $59







“I momma, Miss Ivana / Usually rock the Prada, sometimes Gabbana”
  – “No Time” – Lil’ Kim f. Puff Daddy

Prada bag: $1960 | Dolce and Gabbana bag: $2245





“I think I might wife her / Y’know powder blue Rocawear suit, white Nike her — Mami shot through the pad with the Marc Jacobs bag — Oh her shoe game is real / she gave em the Christian Louboutin with the four-inch heels”
  – “Take You Home (a.k.a. Body)” – Jay-Z w/ R. Kelly

Rocawear suit: $61 | Shite Nike: $109 | Marc Jacobs bag: $1320 | Christian Llouboutin shoes: $845



“Hairdresser from Milan, that’s the monster ‘do / Monster Giuseppe heel, that’s the monster shoe”
  – “Monster” – Nicki Minaj w/ Kanye West, Rick Ross, Jay-Z, and Justin Vernon
Giuseppe Zanotti shoes: $895








“What’s Louie, my killa? What’s drugs, my dealer? What’s that jacket, Margiela?”
  – “N***as In Paris” – Kanye West w/ Jay-Z

Louis Vuitton backpack: $859 | Martin Margiela jacket: $1875





“Leanin’ like a motherfuckin’ cholo, ho / Blue chucks on, El Pollo Loco”
  – “Druggys With Hoes Again” – Ab-Soul w/ ScHoolboy Q

Converse Chuck Taylor shoes: $40



“Said fuck it all up on jeans / I’m a True Religion fiend”
  – “Racks” – Y.C. f. Future
True Religion jeans: $189






“Drop Jags, Birkin bags, Louboutin heels / Summer homes in Miami, Hollywood hills”
  – “Love This Life” – T.I.

Birkin Bag: $6500 | Christian Louboutin shoes: $845




“Rocking Roberto Cavalli no shirt on, convertible Mazy / My Colombiana mami riding beside me”
  – “The Don” – Nas

Roberto Cavalli pants: $684

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